• Digital Acquisition Lead

    Category
    Marketing
    Location
    US-WA-Seattle
    Type
    Full-Time
  • Overview

    Rudy’s is a storied Seattle brand 25 years in the making. We make awesome things, break the rules, and are creating a national lifestyle brand along the way. With this growth comes an increased need for a sophisticated writer and strategist. That’s where you come in.

     

    Rudy’s is looking for a unicorn. Simple, right? This role is for you if anyone has ever called you a “jack of all trades” or if you crave a creative, fun and hardworking atmosphere where you can truly see your hard work brought to life. A comprehensive understanding of digital acquisition channels like email, SEM, PPC, and social is a must along with strong analytical skills. This individual should also demonstrate the ability to work at both the strategic level (campaign work) and the tactical level (driving ROI and tweaking day-to-day in real-time). In return, you will become part of a small but growing that gets to push the envelope and redefine an industry.

    Responsibilities

    • At least 3-4 years of digital strategy or paid media experience at an in-house brand, advertising agency, digital agency or similar, with specific expertise in retail
    • Ability to manage advertising budgets and think strategically about business needs
    • Expertise across digital channels, including SEM, SEO, display, social, and email
    • Ability to measure impact and ROI, understand consumer behavior, and use analytics to drive recommendations
    • Proficient and past experience with email marketing campaigns and website management (content and strategy; light dev or UX skills a bonus)
    • Proven experience driving promotional and in-store activities for brands
    • Digital analytics expertise and ability to effectively evaluate campaign success and KPIs
    • Ability to manage agency partners, acting as a day-to-day contact
    • A status quo challenger with insatiable curiosity 

    Qualifications

    BASIC REQUIREMENTS:

    • At least 3-4 years of digital strategy or paid media experience at an in-house brand, advertising agency, digital agency or similar, with specific expertise in retail
    • Experience in the retail space (either in-house or at an agency)
    • Proficient and past experience with email marketing campaigns and website management (content and strategy; light dev or UX skills a bonus)
    • Ability to balance multiple priorities and meet deadlines
    • A strong team player who loves collaboration
    • Strong analytical skills

     

    WHAT YOU CAN EXPECT FROM US:

    • The opportunity to innovate and collaborate with proven leaders
    • A true voice in the room and ability to make meaningful company decisions
    • Strong health and other benefits
    • A focus on work/life balance
    • Summer hours – yep, it’s pretty sick
    • A dog-friendly office
    • Autonomy

    Options

    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed