• Senior Content Strategist/Copywriter

    Category
    Creative
    Location
    US-WA-Seattle
    Type
    Full-Time
  • Overview

    Rudy’s is a storied Seattle brand 25 years in the making. We make awesome things, break the rules, and are creating a national lifestyle brand along the way. With this growth comes an increased need for a sophisticated writer and strategist. That’s where you come in.

    Rudy’s is looking for a unicorn. Simple, right? This role is for you if anyone has ever called you a “jack (or Jill) of all trades” or if you crave a creative, fun and hard working atmosphere where you can truly see your hard work brought to life. A comprehensive understanding of communications channels, content strategy, and extremely strong copywriting skills are a must. This individual should also demonstrate the ability to work at both the strategic level (campaign work) and the tactical level (day-to-day social, email, etc.).  In return, you will become part of a small-but-growing team that gets to push the envelope and redefine an industry.

    Responsibilities

    • At least 4-5 years of content strategy and copywriting experience at an in-house brand, advertising agency, digital agency or PR agency
    • Expert copywriter and editor, with a focus on digital and social storytelling
    • Easily translates big ideas into a cross-channel marketing strategy
    • Quick learner that can ideate and optimize based on key insights and data
    • Ability to artfully map out insights and understand consumer behavior in the digital space
    • Ability to run both high-level and day-to-day social media management across channels, including developing social calendars, targeting strategies, and ad campaigns
    • Understanding of paid and growth marketing channels, their use, and how to adapt voice for each
    • Proven experience driving content strategy for product launches and brand campaigns
    • Digital analytics understanding and ability to effectively evaluate campaign success and KPIs
    • Ability to manage digital and social agencies, acting as a day-to-day contact
    • A status quo challenger with insatiable curiosity
    • Ability to work across departments within Rudy’s organization
    • A finger on the pulse of culture, always pushing the voice and vision of Rudy’s further

    Qualifications

    • At least 4-5 years of digital strategy or social media experience at an in-house brand, advertising agency, digital agency or PR agency
    • Experience in the retail space (either in-house or at an agency)

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